Based on the principle of sustainable development, and in line with our mission of “Sustainable Excellence 2010”, we at PUMA have regularly review our own “Paw print” related to energy, water consumption and waste creation since 2005.

 

Starting from where our influence is greatest—at our own offices—we tracked our environmental performance on a per employee basis for our offices worldwide. We then compared the results and advised offices on how they can use resources more efficiently. This tracking of the Environmental Key Performance Indicators, E-KPIs, has been established as an ongoing process and is being followed up on a yearly basis.

Based on the results of the years 2005 and 2006, we have set an ambitious target by 2010 to reduce energy and water consumption as well as waste creation by 25%.

With the implementation of a professional software for E-KPI tracking worldwide, and the integration and alignment of PUMA’s reporting system to that of our parent company PPR, the year 2008 marks a significant step ahead in our internal environmental management system. The new software not only helped us to expand the scope and accuracy of the data collection systems, but also allowed us to capture separate data for warehouses and stores.

Electricity:

We went a long way from our first round of data capturing covering 2005 to the data campaign 2008. While only 26 countries provided figures in our first excel based questionnaire back then, now 46 PUMA countries keyed in detailed separate data for offices, warehouses and stores in a professional web-based questionnaire following a clearly defined reporting protocol of our mother company PPR.

The chart displayed above indicates that our set reduction target for electricity was already achieved in 2008. However, the data comparability is limited due to the different scope and software systems used. Hence we will review this target and aim for a more consistent data capturing within the next years.

Water:

Water consumption at our offices is mainly for domestic use such as in kitchens and bathrooms.
Similar to the Key Performance Indicator Electricity, also for water the limited data comparability needs to be taken into consideration when interpreting the above chart on water consumption.

With the exception of a peak in 2007, the water consumption of our offices worldwide seems relatively stable with a slight reduction between 2005 and 2008. This shows that PUMA still has a way to go to achieve the target of a 25% reduction by 2010.

The peak in 2007 can partly be explained through a confirmed plumbing problem at one office. We have already taken measures at our two new head offices in Boston (automatic cut off for sinks) and Herzogenaurach (grey water usage and dry urinals for toilets), which should lead to significant water savings at our two largest entities in the near future. In parallel we will start a campaign to save water in our smaller offices.

Waste:

The interpretation of the chart above indicates that the average waste production was reduced significantly on a per employee basis. Again, the limited data comparability must be taken into consideration and will lead to a re-evaluation of our initial target of 25% reduction until 2010.

While we advised PUMA staff worldwide on how to avoid and minimize waste production, no large scale projects were realized to initiate savings. The constant reduction reported rather seems to reaffirm the statement “what gets measured gets managed”. With our ongoing efforts to become a paperless company, we hope to take the reported trend forward into the future as paper composes the largest part of our office waste. Looking beyond consumption figures, the re-use and recycling of waste forms another area of activity for our offices. As of 2008, more than two thirds of our offices have been engaged in some sort of waste recycling—resulting in the total amount of waste being recycled, by weight, amounting to approximately on third of the total waste generated.

Further data available also covers PUMA stores and warehouses worldwide:

As well as our supply chain:
Environmental Key Performance Indicators Footwear:

Environmental Key Performance Indicators, Apparel

The PUMA Carbon Footprint 2008:
Scope 1 Emissions (direct emissions):
The total Scope 1 emissions from the burning of fossile fuels (gas, oil) at PUMA sites worldwide amounts to 2.117 metric tons CO2:
The total amount of Scope 1 emissions from employee business travel in cars amounts to 3.551 metric tons CO2.
The total amount of Scope 1 emissions from B2C road transportation amounts to 5.641 metric tons CO2.
The combined total Scope 1 emissions for PUMA in the year 2008 can thus be summarized at 11.310 metric tons CO2

Scope 2 Emissions (indirect emissions)
The total amount of indirect Scope 2 emissions (electricity and steam purchased worldwide) amounts to 22.735 metric tons CO2

Scope 3 Emissions (further indirect emissions)
Total emissions reported from employee business air travel: 9.443 metric tons
Total emissions reported from employee business rail travel: 76 metric tons (Road travel already covered under scope 1)

 

Summarizing all covered Scope 3 emissions, a total figure of 73.598 metric tons CO2 is reported.
Summarizing all reported direct and indirect Scope 1 to 3 emissions, a total number of approximately 108 thousand metric tons of CO2 can be calculated.

Product Carbon Footprinting:
We conducted two cradle to grave Carbon Footprint analyses, each within a university diploma thesis. Following the PAS 2050 methodology and using the specialized software Umberto, the following results were obtained: 41,09 kg CO2 for a lifestyle leather shoe produced in Europe and 3,46 kg CO2 for a PUMA Fair Trade Football produced in Pakistan.