The PUMA Lacelet Lounge at THE LIFT made a special appearance at the 2010 Sundance Film Festival. Between January 22 and 26, celebrities got the opportunity to design and create their own PUMA Lacelets. PUMA Lacelets are collectable shoelaces featuring patterns from world-renowned artist Kehinde Wiley that can be used in the traditional sense or to create a variety of unique designs.  PUMA and United Nations Environment Program (UNEP) announced the ‘Play for Life’ partnership earlier this month to support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation and specific initiatives in Africa for 2010.  The celebrity designed Lacelets will be auctioned off to support biodiversity programs worldwide, through the help of UNEP.   In addition, PUMA will be making a further donation to these programs in the names of those who attended the festival…

Attendees to date include Samuel L. Jackson, Ryan Gosling, America Ferrera, Mark Ruffalo, Diego Luna, Lil Jon, Morgan Spurlock, Dax Shepard, Adrian Grenier, Kerry Washington, Juliette Lewis, Wilmer Valderrama, Embeth Davidtz, Jason Ritter, Paul Scheer, Shawn Ashmore, Michael Chiklis, Tyler Labine, Gregory Michael, Emma Bell, Noureen DeWulf, Shawn Doyle, Constantine Maroulis, Chris Ashworth, Sam Levine, and Johnathan Woodward among others.

Actress Juliette Lewis at the PUMA Lacelet Lounge

Actor Samuel L Jackson at the PUMA Lacelet Lounge

Actor Ryan Gosling at the PUMA Lacelet Lounge

Puma Unveils World’s First Continental Football Kit to Support this Global Cause

NAIROBI, KENYA / HERZOGENAURACH, GERMANY (6 January 2010) – PUMA and the United Nations Environment Programme (UNEP) were joined today by the Indomitable Lions –Cameroon’s national football team – with team captain Samuel Eto’o, to announce a strategic partnership to support biodiversity worldwide and specific initiatives in Africa.

The ‘Play for Life’ partnership will support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation among football fans and the general public during worldwide football events, including the Orange Cup of African Nations in Angola later this month and international friendly games leading up to the FIFA World Cup 2010 in South Africa.  With 12 African football team sponsorships to its name and a history of innovation with Africa, PUMA is uniquely positioned to help drive this effort with UNEP.

The International Year of Biodiversity (IYB) is a global initiative launched by the United Nations for 2010 to help raise awareness on the importance of biodiversity and to encourage worldwide action to conserve plants and animals and the environments in which they live. Read more

Nairobi/ Herzogenaurach, Germany, November 18th 2009 - Sportlifestyle brand PUMA will become the first major sportswear company to join the Climate Neutral Network of the United Nations Environment Programme, the company announced at its 7th annual stakeholder meeting “Talks at Banz” at the Banz monastery in Germany. The cooperation is in line with its sustainability concept PUMAVision and underpins PUMA’s efforts to contribute to a low carbon society.

PUMA will reduce its carbon footprint by converting to green energy such as solar power and other renewable sources, optimizing travel and logistics to reduce transport-related emissions and leasing more fuel-efficient cars for its company fleet, among other measures. The plan covers the breadth of PUMA’s worldwide operations, from direct emissions from PUMA’s offices, stores and warehouses to staff business travel and the shipping of goods.

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Photo credit: Lou Rouse

 PUMAVision has been a long-time supporter of a wide variety of causes in Africa, as part of our commitment to make the world a healthier, more peaceful and more creative world.

 
To support the preservation of biodiversity within the Maasai tribal lands of East Africa, puma.safe has been endorsing the Maasai Wilderness Conservation Trust (MWCT), a non-profit organization based in Kenya that promotes conservation, education and health services within the Maasai community.

 
As part of this partnership, PUMA was one of the official sponsors of the Maasai Marathon, a group of thirty runners lead by the three Maasai warriors, Parashi Ntanin, Samson Parashina and Martin Sunte, as well as American actor and conservationist Edward Norton. The group - fitted out in PUMA running gear - ran in the ING New York City Marathon in November 2009 to raise money and awareness for the Maasai Wilderness Conservation Trust.

 
The PUMA Maasai Marathon Commemorative T-shirt is available in PUMA Stores in New York City, online at shop.puma.com and at retail locations including Jack Rabbit, New York Running Company, Paragon and Foot Locker with 50% of the proceeds going to the Maasai Wilderness Conservation Trust.

Watch this video showcasing the Maasai story and PUMA’s relationship.

For more information and to donate visit www.maasaimarathon.com

Nairobi – PUMA, the Sportlifestyle Company, is one of the latest partners to join the “Seal The Deal!” campaign. The company is calling for negotiations in Copenhagen to protect the planet and create a sustainable economy.
In its PUMA World Report, a CEO newsletter sent out to all staff worldwide, it says “failure to reach a comprehensive agreement now would put our planet’s future at risk as most scientists agree that the continued unlimited emission of greenhouse gases will lead to irreversible damages to our climate and ecosystems.”
PUMA also says that they have started to track their environmental performance on a per employee basis for the offices, stores and warehouses worldwide. PUMA has set the target of reducing energy and water consumption as well as waste creation by 25% for their offices by 2010 compared to a 2005 benchmark. Further targets for stores and logistics are in preparation. PUMA also states it is actively working on reducing its direct and indirect carbon emissions. A first step in this direction was the recent switch to green electricity from renewable resources for all major German operations. Furthermore, with the new Head Office PUMA Plaza just weeks short of the opening, a solar power plant and other state of the art environmental technology realized at the Plaza set a strong example for other PUMA buildings to follow.

Sustainability for PUMA does not end at PUMA owned operations but is also a major topic in the supply chain. A pilot project with the Global Reporting Initiative has lead to the publication of three supplier sustainability reports in South Africa. Further supplier reports in seven countries covering three continents are currently in preparation.
Jochen Zeitz, CEO and Chairman of the Board of PUMA said, “Our 2007/ 2008 PUMAVision Sustainability Report is a testament to the fact that we at PUMA do not simply talk about sustainable development, we take action.” “We are proud of our successes over the years and of our commitment to sustainability and the highest ethical standards, but realize that when it comes to corporate responsibility, there is and will always be room for improvement” Zeitz added.

We at PUMA believe that public reporting is not only a venue to demonstrate accountability, but also a means for us to celebrate success, openly address challenges, and elicit feedback on what we do and how we do it.

To learn more about how PUMA is making a difference, as well as our roadmap to sustainability, see our latest Sustainability Reports:

Insights Environmental and Social Report 2001

Perspective  Sustainability Report 2003

Momemtum  Sustainability Report 2004

Sustainability Report 2005/2006

PUMAVision Sustainability Report 2007/2008

Download PDF (43.3 MB) | View Online

Herzogenaurach Friday, July 10, 2009. Sportlifestyle company PUMA supports the “Meat Free Monday” campaign launched by Sir Paul McCartney and his daughters Stella and Mary. By cutting out meat consumption on Mondays, this campaign works towards minimizing global greenhouse gas emissions through reducing methane that is released by cattle. PUMAVision, PUMA’s concept of ethical conduct and corporate social responsibility, endorses this campaign through the PUMAVision category puma.safe by guiding all its 10,000 employees to refrain from eating meat on Monday or at least one day per week. The company canteen at PUMA’s headquarters in Herzogenaurach will no longer provide meat on Mondays, but offer meat-free options, and all other PUMA canteens globally will follow. PUMA is pleased to be one of the first corporations to support “Meat Free Mondays.”

“We at PUMA have already done a lot to mitigate PUMA’s negative impact on our planet,” said Jochen Zeitz, Chairman and CEO of PUMA. “Through our PUMAVision category puma.safe, we started to more accurately measure the carbon footprint of our offices worldwide, which will help us to identify areas where we can further reduce our carbon footprint. As methane released by cows is responsible for 18% of gas emissions, PUMA is supporting the “Meat Free Monday” campaign and encourages its employees to do the same by avoiding meat consumption at least once a week on Mondays.” Read more

Herzogenaurach, Germany Wednesday, June 3, 2009
Sportlifestyle company PUMA supports the environmental movie “HOME,” directed by Yann Arthus-Bertrand, photographer and author of “Earth From Above”, and produced by Luc Besson. The movie will be released worldwide on 5 June 2009 - the World Environment Day - in cinemas, on DVD, and for free on television and the Internet. Through the PUMAVision category puma.creative PUMA will endorse screenings of the movie in cultural institutions in Africa and beyond.

The documentary about environmental issues, which was filmed across fifty countries and shot entirely from the sky in high definition, offers a powerful commentary on the major environmental and social issues challenging our world and calls for a new awareness that protecting the earth is indispensable. It is the result of a collaboration between the photographer Yann Arthus-Bertrand, the producer and director Luc Besson and Francois-Henri Pinault, the Chief Executive of the French luxury group PPR - the majority shareholder of PUMA and the world exclusive partner of HOME.

“Creating awareness of our environment’s emergency state is crucial and the first step for an improved handling of our natural resources,” said Jochen Zeitz, Chairman and CEO of PUMA. “In line with our PUMAVision concept, PUMA has implemented numerous environmental initiatives through various programs that aim at reducing our “paw print” - the effects that PUMA’s operations and actions have on the environment. The HOME film inspires us to work towards making a positive contribution to our planet. We hope that it will inspire audiences everywhere,” he added. Read more

PUMA’s new company headquarters in Herzogenaurach, Germany, reflect our serious commitment to building a better tomorrow. Strictly adhering to our own environmental policy, our new headquarters integrate a number of innovative energy-saving concepts with the intention of reducing our company carbon footprint and contributing positively to mitigating climate change.

Scheduled for completion at the end of 2009 and implementing innovating sustainable technologies, PUMA’s new main building—with a total investment of around € 50 million—will significantly reduce PUMA’s electricity and water usage (and costs), as well as our local carbon “pawprint.”

Called the “PUMA Plaza”, the new headquarters covers an area of 50,000 square metres and includes an administration center, a Brand Center, and Concept and Factory Outlet Store. Environmentally-friendly methods heat and cool each of the buildings, maintaining steady and correct temperatures via concrete core temperature control – a low-energy and ecologically efficient application. A photovoltaic power system, 1,000 square metres in size and installed on the roof of the Outlet building, will produce 70,000 kwh per year of electricity, meeting the annual energy needs equivalent to 20 3-4 person households. Combined with 140 square metres of solar modules built into the buildings’ window facades, PUMA will produce 35 tonnes less of CO2 per year. It is estimated that over the course of the photovoltaic power system lifespan (approximately 25 years), PUMA will save a total of 875 tonnes of carbon dioxide. The main building’s solar panels provide the added benefit of heating all of the water at PUMA Plaza.

As testament to PUMA’s commitment to reduce water consumption, all toilets will be eventually converted to flush with “greywater”—or, rainwater collected in a central cistern. The extensive turfing of the 1500 square metres of roof atop the Brand Centre and the visitors restaurant will provide an aesthetic complement to the Plaza while acting as insulation against heat and UV-rays in order to maintain more comfortable indoor temperatures. Censors which turn lights off automatically when motion is not detected (such as when employees are not at their desks) will further reduce electricity consumption.

In order to achieve high environmental standards in the design and construction of our new headquarters, PUMA worked closely with the renowned Institut für Energie und Gebäude (ieg) in Nuremburg, which honored the newheadquarters with an energy saving certificate (Energiepass).

We are confident that our investment in creating a more sustainable work environment is not only good for the environment, but for our employees and our business as well. PUMA is deeply committed to investing in sustainable development and will expand our sustainability initiatives at the international, retail, and product levels.

At PUMA, we take responsibility for everybody involved in the production process, whether they are a PUMA employee or not, and work towards ensuring a community of inclusivity, fairness, and openness. We have been improving the social and working standards in the factories of our suppliers and manufacturers for ten years now and are proud to report that in during this time, since we carried out our first factory audit in 2000, PUMA has achieved significant milestones.